GET YOUR BOOK REVIEWED: IT HAPPENED IN INDIA

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Name : It Happened In India
Author : Kishore Biyani with Daipayan Baishya
Publisher : Rupa & Co.
Price : Rs. 195

It Happened in India is written by Kishore Biyani also known as the Rajah of Retail is the founder of Pantaloons, Big Bazaar and Central. This book of 280 pages is an autobiography of Kishore Biyani who was born in a middle class trading family and started his career selling stone-wash fabric to small shops in Mumbai and years later, he founded Pantaloons, Big Baazar and Central.

The Book has an amazing cover designed by Idiom and one can`t stop staring at it. The Book also contains views, comments and judgments by Kishore`s colleagues, associates and acquaintances. The Book starts with the concept of Sabse Sasta Din and its success followed by the launch of Pantaloons and Big Bazaar. The Book not only mentions Kishore Biyani`s success but his failures also. He had produced two films to promote the brand pantaloons but both the movies flopped at the box office.

The Book also mentions about the secret of success in the retail sector, the future challenges and competition. One should grab this book if he/she is interested to know about the rise of retail sector in India. The Book has been written keeping in mind the youth of India. The detailed Book is clearly a work of painstaking passion. The book is written in a simple and demotic language and it is very easy to catch. This book is very inspiring for the youth of India. It is also informative and educative to a certain extend. It conveys a message to the readers and it is appealing for the youth of India and anyone who is associated with the retail sector but few areas of the book is a bit weak and a lot of views and comments of other people makes the readers confused. The subject matter which was written by Kishore Biyani should have been more but the overall it is a good read. This book may be useful for those who want to set up outlets for selling products in India. The Price of Book is quite less and affordable.

Rating :- 3.5/5